The Headless Ecommerce Experience & Implementation for Enterprise Organizations
Rapid technological innovation is driving ecommerce’s intense competition. As ecommerce becomes more competitive, brands are increasingly turning to cutting-edge tech in order to grow, develop and aggressively pursue customers.
Brands can increase market share by using headless ecommerce architectures. A headless environment allows the front-end presentation layer for an ecommerce store to be separated from its back end commerce layer. The headless architecture allows brands to be flexible and adapt to their front-end content and user experiences without having to modify the back-end. This allows brands the flexibility to rapidly respond to customer changing needs and desires, as well as to make front-end updates and improvements that improve the overall shopping experience.
It may appear that a headless approach makes it easier for scrappy startups and direct to consumer (DTC) brands. Organizations that are agile and nimble can change their approaches quickly to address customer behavior. Many enterprises are now reaping the benefits from a headless architecture.
Ecommerce platforms that are headless can help enterprises provide more memorable shopping experiences to their customers, create true omnichannel marketing, sales strategies, and drive down customer acquisition cost. More about The anything store online
But what does a headless ecommerce structure look like? It is different to a traditional ecommerce system. What are its unique benefits for enterprise ecommerce businesses? Let’s take a closer glance.
What is Headless eCommerce?
The front-end presentation layer (or “the head”) of an electronic commerce system (“the ecommerce head”) is detached from the back-end commerce engine in a headless setup. The presentation layer includes all elements that are customer-facing and make up an ecommerce brand’s presence. These include UX/UI, progressive Web Apps (PWAs), promotional Content, and others. The front-ends allow customers to connect with the brand and purchase products.
Brands can seperate their front-end presentation layer (and the back end commerce layer) and open up a lot of opportunities. Front-end developers can concentrate on improving customer experience by adjusting the presentation layer, and not having to modify the back-end code base.
The back-end is responsible for handling things such as inventory, order management, payment gateways, and shipping. This back-end uses application programming interface calls to communicate directly with the front end. The front end can then be retooled in order to accommodate multiple touchpoints (e.g. mobile or IoT devices) via API calls.